·         Contribute to regional sales operational goals by providing sales data and strategic recommendations, developing and executing action plans, conducting stock audits, identifying market trends, recommending sales system enhancements, and overseeing implementation of improvements.

·         Meet financial targets for the region through accurate forecasting, budgeting, expenditure scheduling, variance analysis, and initiating corrective actions as needed.

·         Set regional sales targets, develop sales plans and quotas for sales representatives aligned with national goals; monitor adherence to call plans and ensure timely submission of reports via the Intranet for management review.

·         Maintain and grow the customer base by coaching sales representatives, building strong relationships with key clients, and proactively identifying new business opportunities.

·         Recommend new product lines, packaging, services, or changes based on market research, customer feedback, and competitor analysis.

·         Provide product training and support to Strategic Installers (S.I.s) and direct accounts; advise on customer training needs.

·         Assess and recommend account openings or closures as appropriate.

·         Conduct regular monthly meetings with staff and maintain customer visits within the region to ensure engagement and performance monitoring.

·         Propose pricing for special projects within the region to the National Sales Manager.

·         Support and assist with planning and execution of promotions, exhibitions, and social events.

·         Oversee the security and general condition of company vehicles, property, and equipment used by the sales team.

·         Achieve regional sales human resource objectives by recruiting, selecting, onboarding, training, scheduling, coaching, counselling, and disciplining employees; clearly communicate job expectations; conduct performance appraisals; and ensure compliance with company policies and procedures.